DMX

Catch a whiff of the latest sensory branding strategy to hit the market and you’ll understand why Advertising Age named scent marketing as one of the top 10 trends to watch. It’s causing noses everywhere to take notice. There’s plenty of support for why scent marketing is nothing to be sniffed at:

• Build premium value.

  84% of people were more likely to buy [shoes], or liked them more, when in a scented room and many said they would pay 10-15% more for the product¹

• Increase employee productivity.

  Lemon scents have been found to increase productivity by up to 54%.

• Increase customer stay & revenue.

  In a Las Vegas casino, a pleasant scent was infused into a slot machine area which brought in 45% more revenue than comparable non-scented slot machine areas². In another study, a sweet citrus scent was linked to more than doubling average total purchases ($55 to $90/customer) in a recent shopping mall study.

• Support themed environment and enhance promotions.

  Theme parks have been using scent since the ‘90s to add to their environments and to increase food sales.

• Remediate unwanted odors (e.g. smoke)

What makes scent so powerful? Our sense of smell is directly tied to the emotional-processing area of the brain. In fact, 75% of emotions are generated by smell.³

In 2004, Nobel Prize winning research confirmed that our sense of smell is the strongest sense in relation to memory. In fact, we are 100 times more likely to remember something that we smell than something that we see, hear, or touch.

That’s the science, how it gets done is the art. Leave that to DMX.

DMX has partnered with industry leader Enviroscent to develop the best in scent services and technologies. Through this collaboration DMX is able to offer a patented, heated, time-released technology and the know-how to find the right scent for your business.

¹ Smell & Taste Research Foundation
² The Research Foundation
³ Millward Brown