INDUSTRY FAQ: SALON STYLE
Successful salons should not only represent what's in vogue for hairstyles, clothes, and decor, but should also be setting the trends for next season. What does your salon say about your style?
86% of people feel that music has an effect on the overall atmosphere of an establishment. --The Journal of Marketing
Over 40% of consumers who have seen video in a store say that in the future they would choose to shop in a store with video screens versus one without. --Arbitron Retail Media Study Volume II, 2004
DMX can give your salon the makeover it deserves. Our MUSIC, VIDEO, SCENT and MESSAGING sensory branding services are what you need to create a strong connection between you and your clients. We'll deliver it all through powerful SYSTEMS that bring your salon to life.
* MUSIC sets the tone of your establishment whether it's sophisticated or mod.
* VIDEO can provide your salon with stimulating images that are hip, chic, or simply elegant.
* MESSAGING is a great way to promote specials and shorten perceived wait times.
* SCENT transforms perceptions of an establishment while elevating peoples' moods.
Sample Clients: * Artistic Edge * Aveda * Golden Scissors * Haircut Store

