INDUSTRY FAQ: RETAIL
Retail establishments must provide a brand image that customers can not only relate to, but want to be a part of. With all of the retail choices people have today, it’s important that your store stands out. What makes your store unique?
Nearly 70% of retailers believe that in-store music increases sales.
— Chain Store Age
Store Atmospherics Retail Study, 2004
91% of retail customers surveyed say music has an effect on their behavior while shopping.
—The Gallup Organization
With the same product placed in two different rooms, one scented room, and one unscented room, 84% of people in the study said they were more likely to buy the product, or liked them more, in the scented room. Many said they would pay 10-15% more for the product in the scented environment!
—Smell & Taste Research Foundation
Our MUSIC, VIDEO, SCENT and MESSAGING services make powerful connections between you and your customers, and we deliver it all through powerful that you can trust. Get fitted today with DMX.
* MUSIC sets the mood of the environment and extends shopping time.
* VIDEO stimulus entertains and reinforces your branding efforts.
* MESSAGING provides information about newly arrived merchandise, special services, discounts, and is a great way to increase brand loyalty.
* SCENT can transform a typical store into a distinguished environment, can enhance the perception of a store as well as the value of products and services.
Sample Clients: * Coach * Bebe *DKNY * Kenneth Cole * H&M
