Trevor Pronga
With over 15 years at DMX, Trevor has trained his ears for fashion retail, designing custom soundtracks for the likes of The Gap, Chanel, bebe, Guess, Express, Kate Spade, Old Navy, Henri Bendel, Burberry, Sephora, and Marciano.
Previous work experience in retail taught Trevor the impact brand-focused music can have on customers and employees alike. A degree in advertising further informed his marketing-tuned approach as a music designer, where he tailors music selections to underline specific brand attributes, floorsets and ad campaigns.
One of the most enjoyable aspects of his role as a music designer is discovering new styles and artists that extend beyond the limited scope of modern radio. DMX gives Trevor the opportunity to create unique, lifestyle and mood-focused venues for connecting music with an audience most likely to appreciate it.
His overall design philosophies:
- Despite the naysayers, there is always good music out there. It is everywhere (just maybe not on MTV or the radio)…and we will help you find it!
- Be willing to evolve. Open your ears and your mind to new sounds… and new sounds does not just mean ‘new releases’: old, undiscovered relics can deliver something fresh and unique. Part of being ‘modern’ may mean taking a novel, uncharted approach that bridges an eclectic array or genres, styles and eras.
- In our tech-savvy era, it’s not just about music. It’s about developing an understanding our how audiences experience music with other media: film, TV, advertising, the internet. Music is a part pop culture …and monitoring pop culture is a key responsibility of a music designer.
