Director of Programming & Operations for DMX Latin America
Alejandro became known in Argentina in 1991 when he – as Artistic Director– helped positioned FM Hit as the number one radio station, which then remained at the top for the 6 years during which it was under his direction. Afterwards, he created the first radio monitoring system in the country and, in 2000 came back to radio and created X4, a personal project by media mogul Mario Pergolini and a leading radio station devoted to international dance music..
In 2002, he moved to Miami to restructure and expand DMX’s offering, which he managed to do, not only creating and strengthening links with record companies and radio stations throughout Latin America, but also integrating the operations of DMX's operations centers around the world. He was promoted to Programming & Operations Director in 2007 and, since then, he has taken responsibility for the company’s TV operations, including channels HTV and Movietraxx..