DMX Music Designer Profiles
The Team that Makes the Magic
At the very core of DMX is our musical expertise. To every project we bring years of research, testing and experience with a long list of major brands, including H&M, PacSun, Lucky Brand, and Valentino. From concept to finished product, we’ve worked with these companies and many others to create highly effective music strategies.
Add to our experience the capabilities of our world-class DMX music design team. Together, they are a celebrated group, boasting a long list of entertainment industry, marketing and business accolades. They are internationally recognized for their musical accomplishments, knowledge and ability to convey identity in a consistent way through expert music design
Alejandro Cacciola
Alejandro became known in Argentina in 1991 when, as Artistic Director, he helped positioned FM Hit as the number one radio station, which then remained at the top for the 6 years during which it was under his direction.
Alexandra Olavarria
Alexandra Olavarria was born in Caracas, Venezuela. When she was as little as 15 days old, she moved to her beloved Margarita Island, where she grew up and attended elementary and high school.
Burke Morley
Before joining DMX, Burke was responsible for developing and executing effective brand strategies using music to create and deepen customer relationships and enhance the image of the brands, at iconic retailers like American Eagle, Abercrombie & Fitch, and Hollister.
James Blechinger
James Blechinger was born in Arecibo, Puerto Rico, and has an unparalleled knowledge of the island’s musical landscape. His interest in music comes from his school years, when he performed as a drummer in several heavy metal bands.
Jamie Lee Rice
Jamie Lee Rice is one of the newest additions to the DMX music design team. She joins DMX with experience in fashion merchandising, trend spotting, and marketing. Each of which provides a unique insight into the musical development of a brand.
Jana Nascimento
Jana has been with DMX for 4 years, during which she devoted herself to designing Brazilian music channels; after all, she was born in São Paulo, Brazil.
Jim Fisher
Jim Fisher, is a thirteen year veteran of DMX Music, and has been the long time music creator for the Victoria’s Secret music strategies (which include Pink, Beauty & Intimissimi).
Joel Oltyan
Joel Oltyan has been working for DMX for nearly 10 years, joining the Music Design team after spending some time on the sales side of things.
Juan Pablo Restrepo
Juan Pablo Restrepo was born in Bogota, Colombia. His interest in programming began when he found out that people responded well to the music he played at parties, and it was also a good way of compensating for his lack of dancing skills.
Kelly Peck
Kelly joined the Music Design team at DMX almost ten years ago, and has provided clients with a wide range of musical styles. From classic jazz to cutting edge-electronica; if you can name the style, she’s probably worked with it.
Linda Kennedy
Linda DJ’d for over 10 years in the Seattle area before moving to Los Angeles, where she played underground and private parties with the likes of Pepe Braddock, Daniel Wang and Marky Quark.
Mark Shapiro
Mark has been studying jazz—its recordings, discographies, biographies, history, and musical theory—since he was thirteen years old.
Michael Griffin
Michael Griffin has been working at DMX for over eleven years, joining the Music Design team after spending three years at Muzak as an Audio Architect.
Randy Schläger
Randy Schläger is a leading Music Designer and Consultant with more than twenty years experience in the music industry.
Rochelle Prejean Matthews
Rochelle Prejean Matthews holds a Master’s degree in Business Administration with a Marketing specialization. She has worked in this industry for 15 years.
Shalonn Hilburn
Shalonn Hilburn is a good accountant, holding a Masters in Accounting and Business Management, but she is an excellent Music Designer.
Trevor Pronga
With over 15 years at DMX, Trevor has trained his ears for fashion retail, designing custom soundtracks for the likes of The Gap, Chanel, bebe, Guess, Express, Kate Spade, Old Navy, Henri Bendel, Burberry, Sephora, and Marciano.

