Case Study: The Panera Bread Company


The Panera Bread Company views sound as an important in-store element to support their brand objectives. They wanted to make sure their guests have a ‘home-away-from home’ feel with soothing and relaxing music. As a destination, Panera wanted to upgrade their sounds systems across all locations to maintain a consistent sound while reflecting the unique vibe of individual neighborhoods.

Our Solution:

In keeping with Panera’s well-articulated brand objectives, DMX’s Music Design team created a specialized aural feel that reflects the sophistication and comfort Panera guests expect and DMX Systems experts complemented the audio with a hands-free, sound-monitoring feature that automatically adjusts volume levels as needed. A set of microphones in the ceiling periodically reads the noise level in the store, and adjusts the volume level accordingly.


“Panera Bread provides outstanding, fresh food in an inviting, warm environment where our customers feel welcome. Our partnership with DMX enhances that atmosphere by providing a high quality sound system designed for the ultimate in-store sound. We are thrilled to be working with a reliable company that delivers the quality programming we need and offers the convenience of hands-free programming for our associates.”

Scott Davis
Senior Vice President and Chief Concept Officer
The Panera Bread Company

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DMX, LLC., a Texas corporation, is owned by Mood Media Corporation and is now doing business under the Mood brand.
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