Case Study: The Panera Bread Company
Situation:
The Panera Bread Company views sound as an important in-store element to support their brand objectives. They wanted to make sure their guests have a ‘home-away-from home’ feel with soothing and relaxing music. As a destination, Panera wanted to upgrade their sounds systems across all locations to maintain a consistent sound while reflecting the unique vibe of individual neighborhoods.
Our Solution:
In keeping with Panera’s well-articulated brand objectives, DMX’s Music Design team created a specialized aural feel that reflects the sophistication and comfort Panera guests expect and DMX Systems experts complemented the audio with a hands-free, sound-monitoring feature that automatically adjusts volume levels as needed. A set of microphones in the ceiling periodically reads the noise level in the store, and adjusts the volume level accordingly.
Results:
“Panera Bread provides outstanding, fresh food in an inviting, warm environment where our customers feel welcome. Our partnership with DMX enhances that atmosphere by providing a high quality sound system designed for the ultimate in-store sound. We are thrilled to be working with a reliable company that delivers the quality programming we need and offers the convenience of hands-free programming for our associates.”
Scott Davis
Senior Vice President and Chief Concept Officer
The Panera Bread Company
