INDUSTRY FAQ: HEALTH & FITNESS
Motivate. Educate. Energize. Simply stated, these are the goals of most health and fitness clubs. Sounds simple, but we all know it’s not that easy. Does your club provide a compelling environment that meets these goals?
86% of people feel that music has an effect on the overall atmosphere of an establishment. – Journal of Marketing
On-Site messaging influences 80% of people’s behavior. Point-of-Purchase Advertising Institute
DMX can help you flex your branding muscle and create a unique environment that sets you apart. Our MUSIC, VIDEO, SCENT and MESSAGING sensory branding services are what you need to create strong connections between you and your members. We deliver it all through powerful SYSTEMS that bring your club to life.
* MUSIC helps entertain your members and provide them with a unique experience. * VIDEO provides a stimulating environment that can also encourage customer loyalty. * MESSAGING is a great way let your members know about new services, equipment and classes. * SCENT can not only increase motivation, but can also alter perceptions of the environment. Sample Clients: * 24 Hour Fitness * Bodies in Motion * Ladies Workout Express
