INDUSTRY FAQ: GROCERY STORE
Build customer loyalty. Educate. Increase shopping time. These are the three goals that help maintain grocery store sales. But in today’s difficult market how do you set yourself apart?
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Background music influences shoppers' evaluations of the service provider and the shopping experience. Shoppers like hearing music when they shop and feel that stores providing background music care about their customers.” --Linsen, 1975
- 80% of customers say on-site messaging influences their buying decision.” --Point-of-Purchase Advertising Institute
DMX will help you build customer loyalty by enhancing your brand image, and providing an inviting and unique store experience. Our MUSIC, VIDEO, SCENT and MESSAGING sensory branding services are the staples you need to create strong connections between you and your customers. We’ll deliver it all through powerful SYSTEMS that bring your grocery store to life.
* MUSIC positively enhances the customer’s perception of their shopping experience and can actually increase sales.
* VIDEO both entertains and educates your customers on new products and store services.
* MESSAGING informs your customers about discounts, store services and special offers.
* SCENT attracts shoppers to your featured displays or sample booths, helping to boost sales.
Sample Clients: * BP North America * Whole Foods * Trader Joes * Overwaitea Food Group
