Why Portable Media?
Your customers are most comfortable consuming their music digitally; it’s more convenient, less expensive, and cooler. If they’re going to load up a device with tunes anyway, why not have it spell out your brand? Your design, your logo, your content. The customer can add content from your site or from their own collection, but you are in their mind every time they turn their player on.
- Create a loyal community
- Promote sharing and word-of-mouth sharing of your brand
- Provide an easy-to-use, portable delivery source for content
- Offer branded devices as a gift-with-purchase to reward customers
