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With exposure to over 3,000 ads per day, consumers are bombarded by ads and will avoid what they don’t wish to hear or see. They will, however, seek out innovative brand experiences that target them specifically. To be relevant, engaging and effective, you must position your brand within the lifestyle of your customer. Technology creates not only an opportunity but, increasingly, an expectation of more sophisticated interactions.
Check out how Cambria Suites is using Digital Music Downloads on their site.
