Creating the Right Business Vibe

Music helps create the vibe and personality of your business. It defines your brand and speaks volumes about who you are. Music enhances the customer experience, sets the mood, and creates lasting connections. You’ll want to get it right and with Pandora you can refine it until your heart’s content.

DMX has been designing music for businesses for over 40 years and has worked with some of the world’s most iconic brands. Here are a few pointers from our Design team when considering music for a business.

• It’s not necessarily about your personal music taste. It’s about what music best captures the essence, mood, and attitude of your brand, what music impacts the mood and atmosphere of your business and what music connects with your customers.
• What kind of music do your customers like?
• Are you currently reaching the right audience or are you trying to attract a new audience going forward?
• What are the demographics (age, gender & socioeconomic standing) of your customer base?
•  What are the psychographics (values, beliefs, interests) of your customer base?
• What are the ethnographics (race, ethnicity, culture, religious or sociopolitical views) of your customer base?
• What is your brand positioning, core values and brand mission?
• What is the mood, attitude, and energy of your brand?
• Are you supporting specific themes or concepts?
• What is your décor (fixtures, flooring, colors, materials used – wood vs metal, for example, etc.)?
• What is the lighting like (bright, dim, colored, etc.)
• Are there any promotions happening to impact the music choice?
• What is the ambient noise like? Don’t forget about volume levels.